So, when I order a print, what’s in the envelope anyway? Well, first of all, your print. We got this from Taylor after he opened his 8x10 Espen Rasmussen print.
What’s that card with the handwriting on it and why are that dude’s hands so hairy? Unfortunately, we can’t do anything about Matt’s body hair. But every print comes with a printed version of the photographer’s handwritten Backstory. Backstories explore the photographer’s experience of creating the image. Why were they there? What do they know about the people in the photograph? What happened just before and after this particular frame?
What’s with all the stamping? We do love our Nuru Project stamp! We stamp your envelope so that you’ll know your Nuru Project print has arrived when it shows up in the mail. And we stamp the back of your print to remind you that your print purchase supported a good cause.
How do I know my Nuru Project print is the real deal? Easy! We include an archival foil-backed Label of Authenticity with all the relevant info, including the photographer, a brief image description, the date, the medium, the size and print #, your name, the cause you benefited, and a printed version of the artist’s signature. We recommend that you let your framer apply this to the back of your print.
You said that the prints are numbered? Does that mean they’re part of limited editions? Limited editioning is about creating scarcity. We believe the true spirit of photojournalism is to tell a story far and wide to an audience passionate about social change. As such, Nuru Project does not limit the quantity of prints we sell for a given image. Just the opposite: we celebrate volume. The more copies a print sells, the more impact it has on a cause and the more it supports the photographer’s work. And we pair volume with moderate prices, allowing us to reach a wide audience and raise more money for causes. Volume = Impact. We do, however, number prints. This is called an Open Edition.
Here’s a screenshot from my computer of what you can expect to find on your Label of Authenticity, including your Open Edition Print #:
So where can I get a Nuru Project print? Glad you asked! You can purchase prints to benefit Acumen Fund, Architecture for Humanity, Malaria No More, Partners In Health, and Pencils of Promise right here.